Marketing for Generation Z: The Value of Work in the Digital Age
- August 7, 17:00-18:20
- Digital Business Space (47 Pokrovka Street, Moscow)
- Free of charge by accreditation
How to speak to the youth audience in the language of digital platforms (social networks, TikTok, VKontakte) about the importance and value of work through cinema? The session will offer modern marketing strategies: working with youth bloggers and opinion leaders, creating viral content, gamification, collaborations with educational projects, and using short-meter formats and storytelling adapted to digital channels and the values of Generation Z.
Ticket partner of the film festival:
